By Andy Steiger

The answer might surprise you.

I personally witnessed the power and danger of social media when I was asked to speak to a Grade 12 class on the topic of genocide. The teacher had invited speakers from various religious backgrounds to address the topic and I was to represent the Christian perspective on humanization. I accepted the speaking request and the parents were notified that I was coming.

However, the day before the event, everything changed. An individual in the community, who didn’t have children at the school and who didn’t know me, posted accusatory comments about me on Facebook. She was upset about a recent podcast of mine that discussed a new resource for elementary schools on gender diversity. The man I interviewed, who identifies as transgender, opposed this resource and I wanted to know why. Naively, I had failed to appreciate how hated this man was for having an opinion and soon how hated I would be for listening to him. Shortly after posting the interview, an internet mob took to Facebook to give me an online beating. My views were misrepresented, and I was characterized with the all-too-common labels we hear thrown around today. Soon, I was declared unsafe and the posts rallied that I not be allowed to speak at the high school. Within 15 minutes, before I was even made aware of the posts, the school was threatened with a lawsuit, the teacher’s job was in jeopardy, and I was uninvited from presenting.

These days it has become so easy to accuse people of whatever we want and to define them with dehumanizing comments. We drop our digital bombs on whomever we don’t like, not seeing or caring about the real people we hurt. What happened to me on Facebook was minor and had minimal consequences but multiply that interaction by thousands or even millions of people, and the consequences change. It’s these small moments that ultimately form huge cultural movements like what happened to the Jews in Nazi Germany or the Tutsis in Rwanda.

But you might be thinking, “Can a Facebook post really lead to that level of violence? To even genocide?” The answer is – it already has.

In the past three years, genocide of the Rohingya people in Myanmar has been confirmed. A UN fact-finding mission in the fall of 2018 found that the crimes being committed against the Rohingya people included systematic mass killings, mass public gang rapes, burning of villages, forced labor, torture, and regular unexplained disappearances.

But how are people provoked to violence? In Nazi Germany, oppressors used posters, pamphlets, and speeches to spread dehumanization and to stir people to genocide. In Rwanda, they used the radio. In Myanmar, they use something that hits a little too close to home: Facebook. In Myanmar, instead of trivial status updates or posting pictures of their pets, Facebook has become a festering ground for hatred. The Rohingya are labeled a danger to society and a threat to racial and religious purity. They are declared unsafe and calls for action lead to physical violence.

But let’s be clear— posters, radio, and Facebook do not cause genocides, people do!

Notice what happened to me online and what is happening to the Rohingya online. Both are examples of dehumanization. One is minor and the other is extreme but both stem from the same root. On social media, I was no longer seen as a flesh-and-blood human being, a husband, a father, and a son— but I was instead reduced to a demeaning stereotype and assumed to be a certain way. The Rohingya are also no longer seen as human and instead are reduced to demeaning stereotypes, assumed to be a certain way, and labeled unsafe. However, they aren’t just denied the opportunity to speak, but are also denied their very lives. History teaches that’s not as big a bridge to cross as you would think.

It doesn’t need to be this way and there is hope. After I was uninvited from the school, one of the students emailed me, saying that her class was shocked by what had happened. She apologized and asked if I would still be willing to meet with the students, but off school property. The students arranged the meeting and together we talked and listened to each other over pizza. The question those students wanted answered was the logical one: How do we stop this? How do we humanize each other? It’s an important question that is not being discussed enough, so I wrote a book called Reclaimed: How Jesus Restores our Humanity in a Dehumanized World. It’s an accessible, thought-provoking read, full of challenging and encouraging stories. It’s a great place to begin the journey of seeing our shared humanity and making sure that we treat each other with dignity.



B.C. Christian Academy is known for its 3 C’s of Community, Compassion, and Christ.  These are the key values that make BCCA unique and what guides us in pursuing our vision of equipping students to impact the world for Jesus.

Our teachers know that training a child in the ways of the Lord means seeing that child through the eyes of his Maker and nurturing his growth with the support of a loving Community.  Whether in a brick and mortar school or in a virtual school, we encourage families to take an active part in the life of our school and to partner with us in educating our students. We work hard in providing every opportunity for all of our students and families to feel connected, to love one another, and to grow in Compassion for others.  

While it is a regular thing in BCCA to support local and international missions, it is not surprising to hear of our families and students coming together to rally around someone who is facing hardship. When schools shut down due to COVID19, BC Christian Academy’s quick response to keep the learning going for its students shines a light on its resilience and dedication to academic excellence as well as its sincere and authentic care for its families.  As some of our school parents faced an unexpected job loss or work stoppage, the BCCA Board and Administration strongly felt that no family has to withdraw their child on the basis of financial hardship due to COVID-19. Tuition Relief was made available to help support families with their child’s tuition during the last quarter of school.

At its core, BCCA is ultimately led and directed by Christ.  It is for Him that we offer a distinctly Christ-centered education and commit ourselves to our mission of assisting families by providing an education that is rooted in Christ and one that would inspire each of our students to pursue excellence in their moral character, spiritual growth, academics, fine arts, physical fitness and service to others.  From daily devotions and prayer, to intentional integration of the scriptures across all our subjects, Christ is at the centre of our school.

We invite you to attend our “C”-Our-Story Tours—either virtual or in-person following our New Safety Procedures.  Visit and book a tour now! Be part of a school that cares, that can quickly innovate, and adapt to new realities.  Come and experience the genuine warm family feel of BCCA, where every child finds a home away from home.


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Andy Steiger
Author: Andy Steiger

When Andy Steiger and his wife, Nancy founded Apologetics Canada in 2010, they were motivated to stop the exodus of young people leaving the church. God however had much more in store. This generation of young people both Christians and non-Christians alike have questions and are seeking truth. The challenge in Western culture is communicating the message of Jesus in a way that people can understand and appreciate. Sharing the gospel requires us all to understand and speak the language of culture and address the questions being asked with intellectual honesty, gentleness and respect. When we do this in the love and winsomeness of Christ Jesus, lives are impacted and culture is changed.